TheStreet aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Why we love this deal Luxury timepieces aren’t always as expensive as you may suspect. In fact, the term luxury can include items at all different price points. It’s less about the final cost and more about the quality and attention to detail that goes into the piece. For example, Macy’s is currently selling a highly innovative Citizen Eco-Drive luxury watch at a discounted rate. What’s more, the regular price tag was still reasonable for the quality of watch you’re getting. This current discount, however, is thanks to the Macy’s Friends and Family sale, so you’ll need to use the discount code FRIEND to get the fully reduced price. The Citizen Eco-Drive Brycen Sport Casual Watch is currently just $268, which is an impressive 49% off the usual price of $525. You may not get a better opportunity to buy your first luxury watch for pennies on the dollar. Citizen Eco-Drive Brycen Sport Casual Watch, $268 (was $525) at Macy’s Courtesy of Macy's Shop at Macy's Why do shoppers love it? Sometimes a watch is popular solely for its looks. Other times, collectors favor it for its durability or special features. In this case, you’re getting all three in spades. Build quality, aesthetics, and features all combine in this watch to deliver an incredible timepiece at an amazing price. The case and bracelet are made from rustproof and corrosion-resistant 316L stainless steel. A black PVD coating gives it further scratchproof properties. It also boasts a sturdy sapphire crystal that covers the dial and 100 meters of water resistance. That means you can take it swimming in the pool or the ocean, and you don’t have to worry about internal damage to the mechanics of the watch. The blackout motif continues past the sleek case and integrated bracelet to the dial. It has a textured wave pattern and circular applied hour indices. There are also applied trapezoid indices at the 12, 3, 6, and 9 o’clock positions. The nicely finished date window at 3 o’clock blends in seamlessly with the rest of the dial. A matching fixed bezel surrounds the outside of the dial, pulling the whole look together. The bezel has a graduated 60-minute track, making accurate timekeeping an even easier endeavor. The matte black look of the watch allows it to match with anything you may wear and straddles the line between sport and dress perfectly. On the inside, the watch’s power source is a high-accuracy Eco-Drive movement. Eco-Drive technology is Citizen’s own invention. It utilizes small hidden solar panels under the dial that can’t be seen with the naked eye. They collect energy from the sun throughout the day and distribute it to the handset, allowing it to tick away 24/7. Because that energy is regulated by a quartz crystal, it keeps nearly flawless time, even managing to be more accurate than most luxury Swiss mechanical watches from the likes of Rolex and TAG Heuer. This incredible piece of tech will not disappoint on the wrist. Related: Macy’s is selling a luxury Citizen Eco-Drive watch on sale for $228 Details to know Case diameter: 42 millimeters. Movement: Citizen Eco-Drive. Water resistance: 100 meters. Crystal: Scratchproof sapphire crystal. Macy’s shoppers recognized how special this watch is, and they made it known in the reviews. One buyer shared, “I like how the black shines,” adding, “The dial looks good in the sun as well!” Others praised the quality of the watch in relation to the price. Shop more deals Citizen Eco-Drive 43-Millimeter Watch, $302 (was $395) at Macy’s Citizen Steel Eco-Drive Dive Watch, $302 (was $356) at Macy’s Citizen Sport Casual Black Tone Eco-Drive Watch, $302 (was $356) at Macy’s No matter if you’re starting your luxury watch collection from scratch or if you’re simply adding to it, the Citizen Eco-Drive Brycen Sport Casual Watch should be your next buy. It’ll only cost you $268 for the time being, so don’t wait too long. The time is now.
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