The latest July retail sales report showing a 0.6% headline drop has sparked a lot of debate about consumer health entering Q3. While a wider pullback was expected, looking closely at the GDP-linked retail control group, which fell 0.4%, suggests that real consumer spending might be losing momentum faster than previously anticipated. However, there are two distinct ways to look at this data before shifting investment strategies: On one hand, a significant chunk of the decline is driven by highly
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