Why the K-shaped consumer is only part of the story — and what executives and investors should watch instead

For much of the past three years, one phrase has dominated discussion of the US consumer: the K-shaped economy. Higher-income households, supported by asset gains and stronger balance sheets, keep spending. Lower- and middle-income households, squeezed by inflation and affordability pressures, may fall behind. It is an intuitive framework, but an increasingly risky one. The ...

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