After the stock surged 31% so far in 2026, outperforming the rest of the market, investors might wonder whether it's too late to buy Coca-Cola (NYSE: KO). I don't think so. One reason it's not too late is that the beverage giant still has a long growth runway in developing markets. CEO Henrique Braun recently noted that in developed markets, 75% of the drinks people consume are paid for, like bottled sodas, juices, and teas. In developing markets, where most of the world's population lives, only 25% are. That's an opportunity to sell more drinks. Image source: Getty Images.
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