An AI assistant now answers a shopper's question right at the top of Google's search results, above the paid links. Google put it there because it wants to be people's go-to AI assistant, ahead of rivals like ChatGPT. That's a trade-off, since a good answer can mean fewer clicks on its own ads. Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) makes money from search and YouTube ads, and from cloud computing. Meta Platforms (NASDAQ:META), its rival in this matchup, sells digital ads across Facebook, Instagram, and WhatsApp. AGI is artificial intelligence (AI) that's as capable as a skilled worker at most jobs. The closer machines get to that level, the more both companies need an answer to one question: Does either ad business hold up once AI agents start making choices for people? How Alphabet and Meta Score on AIball
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