Earnings season is the one time of year a company has to say, in plain numbers, what it has been doing. For most of the market, that meant another round of data center budgets. For the three consumer companies below, it meant something smaller and more human: a new drink on the shelf, a shipment that went out ahead of schedule, and a running shoe that keeps selling in countries where it did not exist five years ago. All three reported in the last two weeks, all three trade around 30% to 85% below their record highs, and all three spent the fall doing work a stock chart cannot see. Image source: Getty Images.
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