Ford's Maverick Hybrid Sales Just Surged 60%. Here's Exactly Why Investors Should Care.

If you only glanced at Ford Motor Company's (NYSE: F) third-quarter U.S. sales results, you might have walked away a tad disappointed. After all, the Detroit automaker reported a 6.6% decline in U.S. vehicle sales, which remains Ford's profit engine. However, buried beneath that headline was one vehicle putting up numbers that deserve a second look from investors: the Maverick Hybrid. And its success could tell us something important about what American consumers actually want. Ford sold 27,793 Maverick Hybrid pickups during the third quarter, a whopping 59.6% increase compared to the prior year. That was a third-quarter record, and it helped push the hybrid pickup's sales to a record 74,300 vehicles through September.

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