The "sell employee stock purchase plan" immediately strategy. This doesn't seem logical to me based on percentages

I've been doing a lot of reading over the weekend in an effort to get my savings accounts to do more for me. I've opened a brokerage account with Fidelity and am moving some money in to purchase VOO. However, in my readings, I stumbled on some discussions about Employee Stock Purchase Plans. A number of folks immediately sell their stocks upon purchase to get an immediate return, then invest that money or keep it. My employer ESPP provides a 5% discount, which means a 5.26% gain if I sell immedi

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