Most tokens don’t have a utility problem. They have a reason-to-hold problem.

Something I’ve been thinking about with payment tokens. Making a token “usable” is relatively easy. Creating a reason for people to actually hold and use it instead of USDT/USDC is much harder. OOB is an interesting example because it sits inside Oobit’s payment ecosystem and can be spent rather than just traded. On paper, that gives it real utility. But I don’t think “you can spend it” is enough. If I have $1,000 in USDT and $1,000 worth of OOB and both can ultimately pay for the same coffee, h

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