Dutch Bros (NYSE: BROS) has seen its name recognition grow over the years. Credit goes to the success of its small-format and drive-through locations. In addition to coffee, it sells a long list of customizable drinks. The company's customer service is a big draw. It's not easy to establish a solid position in the retail coffee industry. However, Dutch Bros has successfully carved out a niche in the market. While the business is a success, the coffee stock has been wildly volatile. It currently trades 52% below its record high (as of Oct. 15).
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