There are plenty of large investor surveys (like from Schroders, Natixis etc.), but each is built around its own goal list, and none of them cleanly ranks a population by its single most important reason for investing (like FIRE, Conventional retirement etc.) What I cannot understand is Why this specific study does not exist? Because the incentives seem to point toward BUILDING it... For AMCs, knowing customers' primary goals would sharpen their product design, marketing etc. For Govts, underst
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