Two of the biggest names in athletic apparel are down about 40% and 50% this year, and neither one is hiding from it. Nike (NYSE: NKE) and Lululemon Athletica (NASDAQ: LULU) have both spent 2026 in a stretch most investors would rather forget: shrinking sales, cut guidance, and a stock chart that looks more like a cliff than a trend line. The question isn't which company had a good year, because the answer is neither. The question is which one gives you a stronger case to own for the final two months of the year. Image source: Getty Images.
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