When I started out, I picked purely on trading fees. Lowest cost per trade, done, didn't think twice about it. Looking back that was kind of a dumb way to choose. What I've noticed since is that fees are the thing you compare before you sign up, but usability is what decides whether you actually stick around. If the app is confusing or KYC feels like doing your taxes, people will get the heck out. It doesn't matter how cheap the trades were. I've seen people eat a slightly worse fee structure ju
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