In China, many heartbroken women are spending thousands of yuan on services that claim they can help win back former lovers, with the first rule being “no contact with your ex”. A 28-year-old woman, using the pseudonym Wan, said she had paid a “relationship coach” 3,500 yuan (US$500) for a month of 24/7 coaching to win back her ex-boyfriend who recently broke up with her. The coach used an initial free 90-minute phone call as bait, concluding that Wan’s relationship had ended not because her ex.
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