Though the relationship between the Chinese and Indian governments has been thawing, Beijing has yet to win over the Indian public as it lacked a long-term strategy and communication channels, according to Chinese researchers. Beijing needed to find common ground by expanding its bottom-up strategies as “a matter of urgency”, Zhou Qingan, dean of Tsinghua University’s school of journalism, and Li Yiming, a research assistant at the school argued in a recent article. In a June paper published in.
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