It's an exciting time for Rivian (NASDAQ: RIVN) investors with the pivotal R2 ramping up production, a second shift that just came online late Q3 with a third shift planned next year, and the R3, which is expected to launch from its upcoming Georgia factory. Here's the thing about Rivian's drive toward profitability: The company isn't interested in the business of making cheaper vehicles; it's in the business of making vehicles more cheaply. Let me explain how. There was a simple yet phenomenal example of exactly how Rivian is making vehicles more cheaply, rather than cutting features and options, which would remove value for consumers. That example came in an interview between The New York Times and Rivian CEO RJ Scaringe, when the latter noted the difference in leverage. Scaringe essentially said that when Rivian prepared to launch its first R1 vehicles, the young, unproven, and obviously unprofitable electric vehicle (EV) maker had no negotiating leverage with suppliers that took on the risk of Rivian failing. Rivian's lack of leverage forced it to budget for supplier pricing premiums of roughly 40% to 50% -- such is the game in business.
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