When the market turns, companies that sell things people buy every week, whether or not the economy feels good, tend to hold up better, and their dividends are usually the last thing to get cut. That doesn't make them safe by default. A fat yield can be a trap if the cash to pay it disappears, and a high payout often signals that the market already doubts it. If the market weakens into November, the question I'd ask is simple: which payouts are covered by real cash flow, and which are being propped up by hope? The three consumer names below are the ones that look sturdier to me than others, each for a different reason and each with its own weak spot as well. The first and third look sturdier to me than the rest, while the second offers the highest yield with the least margin for error.
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