The best stocks to hold forever pair beloved brands with management teams that keep improving the business. Amazon (NASDAQ: AMZN) and On Holding (NYSE: ONON) fit that description, and both trade at reasonable valuations even though analysts expect earnings to grow by 20% or more per year. That makes them brilliant buys right now. Image source: Getty Images. Amazon has multiple business lines, including fast-growing revenue streams from cloud and advertising services, but e-commerce still accounts for the largest share of its total revenue. The stock is up about 23% over the past year as profits climbed, with operating income up 43% year over year in the quarter ending June 30, 2026.
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