Margin accounts: what effects the BASE equity % requirement for common stocks?

Usually I see a base 30% equity requirement on normal unleveraged stocks. But there are times I see an oddball with up to 70%. To be clear, I'm not talking about adjustments made for concentration etc, just Base rates. For example, KSS (Kohl's). On a long list of public retailers I looked at, they are all 30% EXCEPT KSS and its 70%. Its been that way since sometime last year. Not just at my brokerage (FI) but also 70% at Schwab and I was told its 75% at Robinhood. Retailers with far more precari

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