Has NKE become uninvestable? What’s going on with Niké / the goddess of victory... ?

I honestly don’t get it anymore… NKE has basically been going down for like a year now. Just red after red after red. What really confuses me is the World Cup. Nike was everywhere. Big teams, huge visibility, constant exposure… I really thought that would boost sales and give the stock some momentum. But nope, it just keeps sliding. https://finviz.com/stock?t=NKE&ty=c&ta=0&p=d So I’m wondering… is there something deeper going on here? Competition? margins? strategy issues? Or is thi

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